Mom Jeans Pink Heart
Barassi does note, however, that “the Mom Jeans Pink Heart but I will buy this shirt and I will love this average consumer, at this moment, still has a mental model that they use when buying clothing.” “When browsing through our expansive assortment of over 1,000 brands, there’s a simplicity and ease in organizing clothing by men’s and womenswear departments because it aligns with how people typically think of clothes and navigate online and brick and mortar stores,” he says, though he notes that there’s an increasing collective growing consciousness about gender identity that will continue to evolve this thinking as well. “I think that what’s interesting about it is that, even though the product is the same, sometimes a label makes people feel more comfortable,” Do says. “Menswear, unisex, they’re just labels, and as much as we don’t want to label things, we also don’t want to alienate anyone, right?” In the end, as oxymoronic as menswear and womenswear labels may feel at the moment, they also seem like the most “inclusive” answer. Folks, regardless of gender identity, deserve to find a product that fits them and is made for their bodies, and even though sometimes labels can be triggering in terms of gender dysphoria, part of progress is adopting the system to then be able to challenge it. Maybe at the moment what progress looks like is category expansions and men’s and women’s sizing, but the next frontier is coming soon. One, hopefully, that is less reliant on labels—as much as these labels reaffirm the binary, the products that come with them (“men’s” Simone Rocha dresses and Peter Do skirts and platform shoes) often help challenge it. As Do puts it, “having the full range is really just inviting everyone. It’s just as inclusive as not having any labels.”
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