Circus has partnered with Zara to create a capsule collection—launched last month and almost sold out—garments made with recycled fibers that can be recycled after use. . Now, you might be wondering: “Why Zara, a fast fashion company?” According to Majeranowski, it is the Worship God Not Government Shirt Also,I will get this brand’s commitment to “adopting better material alternatives and investing in circular solutions.” The tech company’s CEO went on to say that the fashion brand is eager to dive head first into building a collection featuring Cycle’s recycled polyester and lyocell. “Hearing [Zara]’s design team say that recycled fibers are comparable to virgin materials is a huge win for us, as we believe we cannot compromise on quality or design if you want to apply it widely.” With that in mind, consumer purchasing power still prevails—and this certainly helps when brands are creating things that are beautiful and sustainable. More requirements for circular products coupled with a stronger push for change could be the answer.
And this is where you, dear shopper, hold power. As more and more consumers look to new ways of shopping that lead to a more sustainable future, whether it’s through savings, choosing responsibly produced clothing or wardrobe shopping. of others, brands are taking notice and running after them. In the Worship God Not Government Shirt Also,I will get this case of Circ and Zara, the two companies are repurposing garment waste into new clothes, keeping these molecules in what Majeranowski calls the “value chain” and not ending up in landfills, oceans and furnaces. burn the garbage. On a less technical level, others like denim brand AG and Coach are using their own garment scraps to create new pieces. We see this in the launch of Coach’s Coachtopia sub-brand—which features colorful bags, shoes and accessories featuring pieces of recycled leather—while AG has its AGain initiative, where customers can return items a once-favorite AG item to be recycled and receive a discount on something new in return. “We can redirect thousands upon thousands of products with the AGain program, reducing raw material consumption,” said John Rossell, AG’s chief creative and marketing officer, in an email. “To be truly circular, a brand needs to take on the extra responsibility of recalling products at the end of the lifecycle.”
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