Stars stripes and equal rights shirt
“Why Zurich?” was the Stars stripes and equal rights shirt it is in the first place but question on every fashion insider’s lips. It seemed like a truly random choice at first. Unless you’ve spent a lot of time in the city, chances are you don’t know much about it, let alone the Swiss fashion scene. To hear Vetements CEO Guram Gvasalia tell it, he and his designer brother, Demna, simply wanted a fresh perspective. “Paris kills creativity,” he said in the Swiss newspaper Tages-Anzeiger, adding that Zurich also has lower taxes and less bureaucracy. But Vetements is hardly the type to make a major decision based on good business alone. So we asked two up-and-coming Zurich designers to tell us about the city, its fashion potential, and why they think Vetements decided to move there.
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Official Stars stripes and equal rights shirt
Julia Seemann, a ready-to-wear designer who has shown her collections in New York on the Stars stripes and equal rights shirt it is in the first place but VFiles runway, as well as in Berlin and London, says Zurich doesn’t have a “fashion scene” as much as a creative scene. “As Zurich is a pretty small city, people from different fields hang out at the same places,” she explained. “More and more people from different creative fields have started working together. For me as a designer, this interdisciplinary exchange is very inspiring.” That’s not just idle talk. Seemann collaborated with Zurich-based artist Ramon Hungerbühler on her most recent collection, and she helped organize the 4×4 Swiss Pop-Up at London Fashion Week, where 40 designers, artists, and musicians showed their work to an international audience. As for Vetements’s move to Zurich, she thinks it’s a chance for the city to gain international attention. “They might have chosen it because of the lower taxes, but I also think they chose Zurich because it’s still kind of untouched when it comes to fashion. It seems contradictory for a big brand to move here, but at the same time, it suits the Vetements strategy—discovering the stranger ‘edges’ of fashion and culture. So Zurich might be the perfect place for them.”
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Top Stars stripes and equal rights shirt
“Why Zurich?” was the Stars stripes and equal rights shirt it is in the first place but question on every fashion insider’s lips. It seemed like a truly random choice at first. Unless you’ve spent a lot of time in the city, chances are you don’t know much about it, let alone the Swiss fashion scene. To hear Vetements CEO Guram Gvasalia tell it, he and his designer brother, Demna, simply wanted a fresh perspective. “Paris kills creativity,” he said in the Swiss newspaper Tages-Anzeiger, adding that Zurich also has lower taxes and less bureaucracy. But Vetements is hardly the type to make a major decision based on good business alone. So we asked two up-and-coming Zurich designers to tell us about the city, its fashion potential, and why they think Vetements decided to move there.
Julia Seemann, a ready-to-wear designer who has shown her collections in New York on the Stars stripes and equal rights shirt it is in the first place but VFiles runway, as well as in Berlin and London, says Zurich doesn’t have a “fashion scene” as much as a creative scene. “As Zurich is a pretty small city, people from different fields hang out at the same places,” she explained. “More and more people from different creative fields have started working together. For me as a designer, this interdisciplinary exchange is very inspiring.” That’s not just idle talk. Seemann collaborated with Zurich-based artist Ramon Hungerbühler on her most recent collection, and she helped organize the 4×4 Swiss Pop-Up at London Fashion Week, where 40 designers, artists, and musicians showed their work to an international audience. As for Vetements’s move to Zurich, she thinks it’s a chance for the city to gain international attention. “They might have chosen it because of the lower taxes, but I also think they chose Zurich because it’s still kind of untouched when it comes to fashion. It seems contradictory for a big brand to move here, but at the same time, it suits the Vetements strategy—discovering the stranger ‘edges’ of fashion and culture. So Zurich might be the perfect place for them.”
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