Versucci Bee Tee shirt
The models, photographed by Britt Lloyd, are presented in a perpetual state of motion: twirling, stomping, showing off the Versucci Bee Tee shirt and by the same token and way wide-leg trousers billow and delicate slip dresses hug the curves of the body. For Knight, it is a natural progression of the work he and Showstudio have been doing with Margiela, like the fall 2020 Artisanal collection, for which he worked on a film that captured the Margiela team’s creative process during early lockdown. “The [website] is probably the most exciting frontier in fashion at the moment,” Knight said via Zoom from his London studio. “There are different sorts of fashion frontiers: the catwalk show, the advertising campaign, the magazine, the retail shop… but the site is actually the most important because it’s [where] everybody interacts with the product, and experiences it and buys it.”
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